STRATEGIC BARRIERS TO SUSTAINABLE DEVELOPMENT OF THE ECONOMIES, FIRMS AND PROJECTS (EFP) IN CONDITIONS OF GLOBAL ECONOMIC CRISIS THREAT

Автор(ы): Доктор экономических наук, профессор Санкт-Петербургского государственного университета Маленков Ю.А.

Опубликовано: "Euro-Mediterranean Economic and Finance Review. The Review of Remereg", 2010, Vol.5, N2.
http://yu800.110mb.com/

External strategic barriers to management of sustainable development (ESB)

External strategic barriers (ESB) represent external forces, or strategic factors, counteracting successful development of the company and preservation of its viability. On the whole it is very difficult for a single EFP to resist them. But it can make use of several strategies:

• to adapt to it and change own strategy and behavior pattern;
• to avoid it by changing its activity, size, making use of diversification etc.;
• to combine efforts with others who suffer the same negative impact of ESB;
• to produce intellectual products which could change or lessen its influence, e.g. new proposition of fair treating newcomers on some national state regulated markets, ideas on the lessening tax load in regard to existing one etc.;
• to make public appeal for liquidating economical or social injustice;
• to merge and go under the cover of more strong organization or union, because it is always easier to resist to negative influence together then separately.

The number of ESB is rather big. But some of them are the most important for EFP viability and sustainability.

First of all ESB include direct negative consequences of the last wave of global economic crisis.

ESBarrier - consumer demand recession, in some sectors drastically.

During the last crisis the consumer demand dropped in some sectors of economy to 40-60%. To stimulate consumer demand different methods were used by the governments and companies. But the main reason of the fall of the demand is not only cutting of population expenditures. It was also brought about by the lack of effective innovations in almost every sector. Linear development cannot progress forever. That is an important and poorly understood lesson of the last crises. Take for example the situation in the car industry, where the demand drop was the most prominent. Many automobile companies focused on increasing some characteristics (e.g. speed) bringing them to useless figures for a customer. It was just a waste of precious time and resources.

The need for innovation is very high in every sector, but current results are rather poor.

ESBarrier - world and the national financial systems growing instability.

Today all financial systems and institutions are much weakened by the previous crisis. The situation is worsened by the quickly growing budgets deficits in a growing number of countries.

One of the main problems is a ratio of the speed development of crisis and rates of antirecessionary measures which still are in an antiphase. ESBarrier - absence of verified strategic scenarios of economic and social development. The main problem is in the shortcomings of the existing methods of the scenario forecasting. The analysis shows, that strategic scenarios of development, e.g. of the EU, are too narrow specialized, ignore system character of development of economy on which strong influence is rendered by climate changes, emergency situations and other factors. Not a single scenario takes into account all factors together. Some deal with energy, others with transport, or climate changes, etc. It means that there is no system vision of future.

ESBarrier - discrepancy of strategic management educational programs to the global crisis.

The last global crisis has given rise to a question: why has management reacted so inefficiently to it?

One of the reasons is orientation of educational programs centered on the would-be stable global situations. But when the crisis burst out everybody was caught unawares. That global crisis situation could be not so bad, and losses would be less if the managers were properly trained beforehand. Today the educational programs alteration is acutely needed.

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